Our Story

Diamond Heaven launched back in 2004 with one simple mission; to provide luxury high end jewellery at affordable prices to the public via Diamond Heaven launched back in 2004 with one simple mission; to provide luxury high end jewellery at affordable prices to the public via the internet. Purch800asing diamond jewellery online was almost unknown in the early 2000’s, so we saw an opening in the market and pushed forward with a website launch at the end of 2004. Based in the historic Diamond Heaven launched back in 2004 with one simple mission; to provide luxury high end jewellery at affordable prices to the public via the internet. Purch800asing diamond jewellery online was almost unknown in the early 2000’s, so we saw an opening in the market and pushed forward with a website launch at the end of 2004. Based in the historic Birmingham Jewellery Quarter, we were able to work with some of the most skilled jewellery craftsmen in the country and produce exquisite diamond jewellery for the fraction of the price of the high street jewellers. Our customers were now able to shop for diamond jewellery in their own time, in the comfort of their own home. Birmingham Jewellery Quarter, the internet. Purchasing diamond jewellery online was almost unknown in the early 2000’s, so we saw an opening in the market and pushed forward with a website launch at the end of 2004. Based in the historic Birmingham Jewellery Quarter, we were able to work with some of the most skilled jewellery craftsmen in the country and produce exquisite diamond jewellery for the fraction of the price of the high street jewellers. Our customers were now able to shop for diamond jewellery in their own time, in the comfort of their own home.

Diamond Heaven launched back in 2004 with one simple mission; to provide luxury high end jewellery at affordable prices to the public via the internet. Purch800asing diamond jewellery online was almost unknown in the early 2000’s, so we saw an opening in the market and pushed forward with a website launch at the end of 2004. Based in the historic Birmingham Jewellery Quarter, we were able to work with some of the most skilled jewellery craftsmen in the country and produce exquisite diamond jewellery for the fraction of the price of the high street jewellers. Our customers were now able to shop for diamond jewellery in their own time, in the comfort of their own home. Diamond Heaven then found customers wanted to visit our location, as well as be able to collect their diamond jewellery purchase in person. Due to this increase in demand, we expanded our team to include expertly trained jewellery consultants and opened our first viewing suite by 2005.

This mix of online shopping and in-house viewing was the foundations towards how the future of Diamond Heaven would soon become.

Diamond Heaven launched back in 2004 with one simple mission; to provide luxury high end jewellery at affordable prices to the public via the internet. Purchasing diamond jewellery online was almost unknown in the early 2000’s, so we saw an opening in the market and pushed forward with a website launch at the end of 2004. Based in the historic Birmingham Jewellery Quarter, we were able to work with some of the most skilled jewellery craftsmen in the country and produce exquisite diamond jewellery for the fraction of the price of the high street jewellers. Our customers were now able to shop for diamond jewellery in their own time, in the comfort of their own home.

Diamond Heaven then found customers wanted to visit our location, as well as be able to collect their diamond jewellery purchase in person. Due to this increase in demand, we expanded our team to include expertly trained jewellery consultants and opened our first viewing suite by 2005.

This mix of online shopping and in-house viewing was the foundations towards how the future of Diamond Heaven would soon become.

With diamond engagement ring enquiries at an all-time high, we wanted to find a way for customers unable to visit our viewing suite to still have the same insight to our jewellery designs to customers who were able to travel to us. It was at this point we decided to expand our site's interactive features.

Our first step was to introduce interactive videos of our diamond engagement rings. This way a customer could view an item from a variety of angles and get a better idea of how the ring would look in person. Our second step was to produce more still images of our designs from different angles, again enabling our customers from home get a better overall understanding of each individual design and decide which diamond engagement ring or wedding band stood out the most for them. This was received with an overwhelming response from our customers, again giving them the chance to check all aspects of their diamond jewellery before making that all important purchase.

During this time, Diamond Heaven began to go through substantial changes, both internally and externally. With the change in customer requirements for the diamond rings, we began to stock more independently certified diamonds. We also began adding new designs to our diamond jewellery range on a weekly basis, giving our customers more options on ring styles.

The relaunch of www.diamond-heaven.co.uk

After extensive market research, we embarked on redeveloping our website. In early 2010, we were excited to release our new website. The result was a sleek, easy to use and modern website. Our new website proved to be a tremendous success, which in turn lead perfectly to our next big change, which revolutionised Diamond Heaven as a retailer.

In late 2010, the opportunity arose for us to secure our Diamond Heaven flagship showroom. Within two months we went from a building empty for five years, desperately in need of repair, to a beautifully fitted modern jewellery store. Whilst we were extremely pleased with our new store, our customers would ultimately have the final say.

In December 2010 we opened our flagship store to the public. Our gamble worked, and the opening proved to be a huge success. Customers could view our extensive jewellery range in person, with our jewellery experts on hand to answer any questions they may have.

We also wanted to give our customers a little different during their instore experience, something that was not offered in any other jewellers. We decided to display all our certified diamonds loose and different ring mounts without the centre diamond. This gave our customers the opportunity to view a diamond in different mount designs before making their choice. This method proved to be a tremendous success, adding fun and variety during diamond shopping, whilst also helping our customers gain a greater understanding of diamonds before purchasing.

Diamonds, diamonds, diamonds!

After the success of the opening our Diamond Heaven flagship store, we turned our focus to heavily investing in improving and developing our jewellery range and diamond stock. We invested in GIA/IGI/AGI graded diamonds, also expanding into fancy cut diamonds, becoming a huge success in its own right.

We ventured into Fancy Coloured Diamonds, created a Yellow Diamond range of its own on the Diamond Heaven website, as well as in store for customers to view. Again, all certified for customer’s peace of mind.

With regular market research, we also improved our exquisite halo and bridal set engagement rings extensively, in keeping with the current trends.

Lights, camera, action

Continuing our commitment to educating our customers, at the beginning of 2014 we created a series of videos on diamond education to help along the way. Our education videos had over 120,000 views on our YouTube page, proving we were moving in the right direction with our diamond education.

Hatton Garden; Our Second Showroom

With an ever-increasing customer base, another showroom opening would be the next inevitable step for Diamond Heaven. As we were already based in one of the country's leading jewellery quarters, it was an easy choice for us to locate ourselves in the prestigious Hatton Garden. Our showroom opened here in 2014, giving our customers down south an opportunity to come view our diamond jewellery range who as of yet not had the chance to. Our Hatton Garden showroom is appointment based, with ranges of loose diamonds, mounts and diamond jewellery all available to view.

Eternity Ring Expansion

At Diamond Heaven, we are always looking for more exciting products to add to our diamond jewellery range. Improving quality or looking for innovative designs is at the forefront of what sets us apart from our competitors.

In early 2015 we looked at our Eternity Ring collection in details and felt we could increase not only our product range, but also the quality.

Traditionally most diamond rings are cast; a mould of the design is made and then the molten metal injected in to make your ring. We began looking into a method of making eternity rings from a solid tube of your metal of choice. This method not only ensured the eternity ring would be even stronger than a cast, have a greater choice in design, but also be able to set more difficult diamond shapes into an eternity ring in a clean and uniformed manner.

Fancy Coloured Diamonds 2.0

After the success of our fancy yellow diamonds, we introduced our fancy shaped yellow diamonds. We found that Oval Cut and Cushion Cut Fancy Yellow Diamonds were the perfect choice for an engagement ring with a unique look.

Gemstones

As our names gives away, we are a diamond specialist. However, there are stunning and breath-taking gemstones available in the world. A gemstone can be a fantastic compliment in an engagement ring or enhance any diamond jewellery. In 2016 we decided that we should expand into Gemstones, and now are proud to carry Blue Sapphires, Pink Sapphires, Green Emeralds and Red Rubies, just to name a few. If you have a gemstone enquiry, then please don't hesitate to contact us at [email protected].

Third Location: Manchester

We have always had a fantastic customer base in the north of the U.K, so when the opportunity arose to open a store in Manchester, we knew it would be the best location for our third store.

Based in the Royal Exchange Arcade, we turned a previous coffee shop into a beautiful Diamond showroom. Opening Christmas 2016, we have been able to give our customers the North of the United Kingdom the opportunity to have the same viewing experience that Birmingham and London customers already had, with the chance to choose the diamond engagement ring of their dreams.

To book an appointment with our Manchester team, please click here.

London 2.0

When we first took our Hatton Garden suite in 2014, we were unsure of the demand, therefore took a smaller suite to start with. It became clear very soon that our demand in London was higher than expected and we grew out of this office very quickly. After an extensive search, we found our new office in 2017, which is where you will find our London Sales Team today. With quadruple the space, we were able to offer more private appointments and give our customers the impeccable Diamond Heaven customer service we are known for.

For more information about how to book an appointment to visit our Hatton Garden Suite, click here.

The Fourth Store: Glasgow

With our Manchester store having a strong customer base, we decided that we would look North of the board into Scotland for our fourth Diamond Heaven shop. We were gaining a big customer following from Scotland, and after some initial market research, it became clear that Glasgow would be the perfect city for us.

We decided to base our Scottish store in Princes Square, a beautiful, listed building in Glasgow city centre. The Princes Square had recently undertaken a £7.5, development and housed many luxury beauty and fashion brands. We knew that this would be the best location for our store.

In April 2017, we finally unveiled our new Diamond Heaven store and opened the doors to our customers. The layout of the store allows customers to openly browse the jewellery displays or sit down for an in-depth consultation depending on their requirements.

If you would like to book an appointment with our Glasgow store, click here.

The Fifth Store: Cardiff

With the success of our Scottish Store, it only made sense in early 2019 to open another store within the United Kingdom. This time, Wales took our interest. Our customer base has always been strong in Wales, so it was only natural to make ourselves more accessible.

When looking for a central and suitable location, St David’s Dewi Saint in Cardiff immediately stood out to us. Located closely to Cardiff station, and with a fantastic range of shops and restaurants, it was only right to make Cardiff our fifth store location.

Diamond Heaven in Cardiff opened in April 2019, offering our extensive range of Engagement Rings, Wedding Rings, Eternity Rings and Diamond Jewellery.

If you would like to book an appointment at our Cardiff store, please click here.

The Pandemic Affect

When the lockdown first hit in March 2020, it resulted in everyone having to stay home, not knowing how long this would continue. With all our stores shut, we knew we had to get more creative to be able to help our customers with their jewellery purchases and aftercare during lockdown. We launched our very own ring builder site, with live chat allowing customers to view hundreds of diamonds individually with high quality images and videos and customise their dream ring from the comfort of their own living room. We offered video appointments with our sales executives, allowing customers to still have a consultation experience and answer any questions they may have to find the perfect item they required and assisted with urgent wedding ring requests for customers still planning their big day.

When we were allowed to re-open our stores again (albeit briefly), all safety precautions were taken to ensure the safety of our staff and customers. Social distancing, face masks and hand gel were used to help protect everyone from Coronavirus and we started to look towards a new way of sales through multiple selling platforms as an award winning omnichannel Jewellers.

We then introduced Lab Grown Diamonds online and instore as a new more sustainable option that had just reached the market and we were one of the first jewellers to offer this new option to our customers in the summer of 2021. This proved to be a huge success and we have expanded these options to majority of our ring designs now to cater to our customers every requirement when customising their forever rings with us.

The Sixth Store: Leeds

After re-opening our stores from the Pandemic we decided to shake off the cobwebs and expand to a new location up north for our Sixth Store.

In April 2021 we opened our brand store in Leeds City Centre. Nestled within the heart of the historic Victoria Quarter, well known for its luxury retail and jewellery heritage. We are offering our diamond expertise to help find the perfect piece of diamond jewellery for yourself and your loved one.

Our Leeds store is home to a wide range of Certified Diamonds, unique ring mounts, diamond engagement rings, wedding bands, eternity rings and diamond jewellery. Our expert sales executives are on hand to help with all sales and services, including jewellery repairs, polishing, engraving and resizing.

To book an appointment with our Leeds store, please click here.

The Flagship makeover

After 12 years, we decided that our flagship store based in Birmingham Jewellery Quarter required a much-needed refresh. At the beginning of 2022 we managed to purchase and renovated the vacant unit next door and bring it back to life. We doubled the size of our shopfloor giving our customers a larger, more luxurious showroom to enjoy browsing our wide range of diamond and gemstone jewellery.

Taking inspiration from the jewellery stores of London, our flagship store is designed with great elegance. The introduction of our rich mahogany counters finished with gold edging and fixtures made our new Engagement Ring Island the proud centrepiece to our new shopfloor complemented by the herringbone parquet flooring throughout. We added an essence of calm with our frosted glass partitions in our discreet consultation areas which allow you to relax, take your time, go over payment methods, 0% finance options and make the right decision for you when purchasing an Engagement ring you’ll love forever.

Our Birmingham flagship store opened its new doors at the end of September and is now one of the largest showrooms in the historic Jewellery Quarter.

NEW WEBSITE

After the stunning refurbishment of our Flagship store, we decided we needed a complete refresh of our website to match it. We unveiled our new website in 2023 with a fresh, minimal layout, new logo and high quality 360-degree renders of our stunning engagement rings. Customers can now see every possible angle of their chosen ring design, helping them purchase with confidence from home.

We created the Diamond Consultation experience for our online customers through three different consultation options to help build the perfect engagement ring with our customers requirements by the click of a button.

The three Diamond Consultation options:

LIVERPOOL STORE OPENING

After great success from our Leeds store and a proven fantastic customer base in the north of the U.K. We decided this is where we need to open our Seventh U.K based store and we cast our eyes over to Liverpool. We chose to open our stunning new store in July 2023 on the lively bustling Lord Street and we were greeted by many new and returning customers so pleased to have a local Diamond Heaven in their city.

Our Liverpool store stocks a wide range of Certified Diamonds, unique ring mounts, diamond engagement rings, various wedding bands and stunning diamond jewellery.

Our expert sales executives are on hand to help with all sales and jewellery services, including jewellery repairs, cleaning, polishing and resizing.

To book an appointment with our Liverpool store, please click here.

AWARDS

2023 has been our proudest year yet as we have added our 4th 2023 Award to our cabinet display After winning:

• Jeweller of the Year 2023 at the English Wedding Awards
• Entrepreneur of the Year 2023 – Nachural Business Awards
• Jeweller of the Year 2023 at the Scottish Wedding Awards

We have won the UK Jewellery Awards Omnichannel Retailer of the Year 2023

For our Trustpilot 5 Star rated excellent customer service on various platforms selling online, instore, video appointments, through Business WhatsApp and on social platforms we have been there for our customers in every way possible to help them find the ring of their dreams.