The most popular diamond shape with the highest brilliance and sparkle thanks to its ideal facet pattern. Works with any setting (solitaire, halo, trilogy) and suits every hand shape. Round diamonds usually carry a small price premium, but deliver classic, timeless shine.
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A modern square shaped diamond with sharp corners and exceptional brilliance. A great alternative to round brilliant cut stones, Princess cuts often offer a unique alternative with lots of sparkle. Choose protective claws or a bezel setting to keep corners safe in daily wear with his shape.
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The elegant, vintage-inspired step-cut diamond with the famous “hall-of-mirrors” effect. Emerald cuts emphasise clarity and symmetry over scintillation, giving a vintage classic design in a large carat weight appearance due to their elongated shape which makes fingers look slimmer. In the same way we associate heels to make our legs look longer an elongated diamond shape makes the finger look longer and slender.
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A hybrid of round and marquise, the pear-shaped diamond is a vintage classic which elongates the finger and offers a larger size appearance from the face-up shape, giving you a great price on a larger diamond center look. Wear the point towards the fingertip for the most flattering line. However we see many people wearing their pear cut diamonds in different ways and styles, each one is made and worn uniquely by you.
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An elongated brilliant cut that looks larger than a round of the same carat weight and flatters every hand, making the fingers appear longer and slimmer. A well-cut oval minimises the central “bow-tie” which is a dark shadow that appears horizontally across the centre in the shape of a bow tie, diamonds with little to no presence of a bow-tie are very valuable and visual perfection delivering white bright light and a lively sparkle from every angle.
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The boat-shaped marquise diamond is a vintage shape which is still very popular today. It maximises finger coverage and face-up size, giving standout presence for the carat. Protective claws at both points are recommended.
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A square cousin of the emerald cut with clipped corners and a high crown. The Asscher diamond is a vintage shape which shows clear step facets, similar to an emerald cut, however the ascher maintains an equilateral square shape and creates a mesmerising windmill pattern, pure Art-Deco charm.
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A radiant-cut diamond combines the outline of an emerald cut with the brilliant facet pattern of a round cut, allowing it to maintain its sparkle, mainly known for its elongated form; however radiant cuts can be a more equilateral shape too; each one is uniquely different. Always compare both available shapes to see which you prefer; a square or rectangular shape.
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A cushion-cut diamond with soft, rounded corners. Choose between “chunky” antique facets which some compare to an old mine cut, or rose cut, which look similar to the cushion shape, or what many people refer to as seeing “crushed-ice” inside their diamond which is the sparkle. Cushions look gorgeous in halo and vintage-style settings but are also captivating in a minimal solitaire setting or trilogy.
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The ultimate romantic diamond shape. A heart cut needs precise symmetry to keep its appearance and usually looks best from 0.75 ct+ so the shape is clear on the heart's cleavage and curvy sides. Known as the most romantic cut it works beautifully as a solitaire, shoulder set or in a vintage style halo setting.
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