Do you want to view our jewellery before making that big decision? We appreciate that not everybody is comfortable buying high value jewellery online without viewing. Hence, we offer you an opportunity to arrange an appointment and view our fascinating collection of fine diamond jewellery at our Birmingham office. Address: Diamond Heaven (Apex Jewellers Ltd) 609F Big Peg 120 Vyse Street Jewellery Quarter Birmingham B18 6NF UK   Telephone: 08712101100 Email: sales@diamond-heaven.co.uk   Opening Hours: Mon- Fri: 11.00 to 5.00 Saturday: 11.00 to 4.00 We are just 10-15 mins from motorways M6 / M5 and very close to Birmingham City Centre so reaching us cant be any simpler. Please email or call us on 0871 210 1100 to arrange appointment and get ready to be dazzled! Parking Don’t worry, plenty of parking spaces available. We have a NCP car park just two blocks away.

Directions to Diamond Heaven

From City Centre From Paradise island in city centre, take exit marked A457, Sandpits Parade towards Dudley. At foot of hill turn right at roundabout (BMW Garage) onto Newhall Hill. Continue straight ahead into Frederick Street. At clock tower roundabout continue straight over island onto Vyse Street. The Big Peg is the 1st building on the right. A pay and display car park is just past the Big Peg on the right hand side. This is signposted. From M6 Junction 6 Follow the signs for City Centre onto the Aston Expressway (A38M). Continue on Aston Expressway; after 1.5 miles this becomes the Inner Ring Road (A38). Go through the 1st tunnel and then bear left to avoid second tunnel. This brings you to the Paradise Circus island. From Paradise Circus island take the exit marked A457. Continue journey using ‘From City Centre’ directions above. From A38 South (Bromsgrove/Worcs) Follow A38 South (Bristol Street) into City Centre. Continue over the traffic lights (McDonalds), with Leebank Middleway. Continue under Holloway Circus Queensway and bear left to avoid 2nd tunnel, onto Suffolk Street Queensway. This brings you to the Paradise Circus island. Take the exit marked A457, Sandpits Parade, towards Dudley. Continue journey using ‘From City Centre’ directions above.

From M5 Junction 3
Follow Signs to Birmingham City Centre (ICC) taking the A456 (Hagley Road). At Five Ways island take 2nd left continuing on the A456 down Broad Street. This brings you to the Paradise Circus island. Continue journey using ‘From City Centre’ directions above.

From New Street Station
We advise visitors to take a taxi from New Street Station.

Alternatively there is a 20 minute walk.
Exit station via escalators (Pallasades) and take ramp (past McDonalds) to New Street. At foot of ramp turn left onto New Street (pedestrianised shopping area) past Waterstones bookshop. Take 4th turning on the right, up Bennett’s Hill. Continue into Newhall Street. Continue over Great Charles Street Queensway (traffic lights) and at bottom of hill follow road round to the left, leading onto Graham Street. At end of road turn right onto Frederick Street. Continue to the Clock Tower roundabout. The Big Peg is opposite. Enter from Vyse Street.

From Snow Hill Station
We advise visitors to take the Metro from Snow Hill Station to the Jewellery Quarter. From Jewellery Quarter station turn right onto Vyse Street, heading toward the Clock Tower roundabout. The Big Peg is on the corner of Vyse Street (left).

Alternatively there is a 15 minute walk.
From Snow Hill turn right onto Colmore Row. Take 3rd right onto Newhall Street. At bottom of hill follow road round to the left, leading onto Graham Street. At end of road turn right onto Frederick Street. Continue to the Clock Tower roundabout. The Big Peg is opposite. Enter from Vyse Street.